Apr
28
2009
Along with worrying about the price of fags and booze, obviously one major concern for all of us on budget day last week was how to protect the UK’s long-term competitiveness. And who better to convey that concern than the management consultant ‘industry’?
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no comments | tags: bad writing, budget, downturn, plain English, plain language, recession | posted in Financial claptrap, Management consultants, Metaphors, news
Apr
17
2009
I went on a course this week – ‘Effective copywriting’ – all part of my plan to transform myself from grubby B2B sub to highly-paid marketing professional. It was a pretty good course and I think I may have picked up some useful tricks about lateral thinking. But, the tutor would insist that we should avoid using the same word twice. He called this ‘elegant variation’. › Continue reading
no comments | tags: conspirators who laugh at editorial staff, copywriting, Marketing, variaton | posted in Marketing, Teachers, sports
Apr
10
2009
Britons are – according to the pollsters this week – more pessimistic about their country’s economy than the people of other ‘leading’ nations. And Stephen Roach, Chairman of Morgan Stanley Asia, has warned of:
“a further destabilising outbreak of asset bubbles”.
Of course I don’t understand these words, but I suspect it means that we’re all going to lose our jobs and homes. That is everyone except my contact in the Employment Service who, in cheerful mood, has sent me a sample of the ‘Jobcentre Plus Lean’ newsletter. › Continue reading
no comments | tags: credit crunch, dole, economy, Jobcentre Plus, Lean, recession, sign on, unemployment, Wormpit | posted in Financial claptrap, Marketing, Metaphors, civil service and government
Apr
4
2009
It was only about a week ago that the news was full of foreboding, doom, depression, debate on quantitative easing and pictures of Gordon Brown, frowning like a constipated puppy next to headlines about deficit forecasts. But now we have all been saved (again) apparently – or have we? Could it just be that very few of us – economists included – really understand any of the words being used to describe the present ‘global economic crisis’? › Continue reading
no comments | tags: climate change, credit crunch, crisis, economics, G20, G20 summit, global, Gordon Brown, illusion, plain English, plain language, quantitative easing | posted in Financial claptrap, international, news