thedanglingmodifier.co.uk

You would think that after at least ten or 15 years of the web people would know that brief is good and justified text is difficult to read online. I don’t want to get sued, but I have to say it’s just as well  this training company doesn’t teach web writing or plain English. And why are they called Sold Out Trainers – a name that suggests a faint tang of sweaty feet, without actually meaning old running shoes at all? › Continue reading

Life just gets more and more terrifying, doesn’t it? If you thought swine flu and climate change were scary, then gird yourself for the terror of a bank holiday weekend. If you’re planning to leave home, you’d better think again. Statistics show that you’re more than likely to “face delays” as you “brave the chaos”.

Of course, if you’re travelling by train, tannoy announcements apologising and offering pathetic excuses will only add to your misery › Continue reading

Yes, it’s a pun. Brilliant isn’t it? Clearly the word ‘plane’ here is used to mean ‘plain’ but conjures up images and the suggestion of aeroplanes. At least, that is, for those who know how to spell – and of course, only in writing – not in broadcast or other forms of verbal communication.

I don’t think those anti-aeroplane people hired a marketing professional. I don’t think a single one of them even did a copywriting course. And for once in my life, I think that’s a pity. › Continue reading

The wind is howling outside my window and I sit at my computer coughing and trying to catch my breath. Despite the cold , the rain and relentless wind, I’m hot, burning up, and my head and muscles ache. I keep thinking I should eat something but I’m just not hungry and I think there’s a swelling in my throat. I don’t feel at all well. May be I should call someone – someone who could help me? › Continue reading