Jun 26 2009

Targeting my market

I’ve been using Google Analytics to measure visits to my blog. Every week I discover that new users are checking the site, but are they coming back? Then I found out about this thing called Blogpulse.com which tells you ‘what’s hot and what’s not’ in the blogosphere. I was surprised to see that editorial issues are not hot – positively frigid, don’t even come up in the search facility. › Continue reading


Jun 19 2009

Guerilla war of words

My colleagues goad me from time to time with confusing messages, telling me to “put all my ducks in line” for example. This makes me worry about my career as an editor in the public sector. And now I hear we should expect a ‘bloodbath’.

I don’t fancy a bloodbath – I’m a peaceful person, or at least too spineless to fight. I am frightened by the thought of ‘guerilla war’. Or at least, I was. › Continue reading


Jun 12 2009

Metaphorically speaking

In ‘The Complete Plain Words’, Ernest Gowers says that metaphors tend to be used indiscriminately and soon get stale “but not before they have elbowed out words perhaps more commonplace but with meanings more precise”. › Continue reading


Jun 7 2009

Pesky politics

My world this week has been turned upside down by distractions at Westminster. It’s been quite difficult to think of anything else with all this wondering who’s going when and why. And then – having to choose who to represent me at the European Parliament. Such a long list of candidates! Took me ages to read all their leaflets before making my choice. › Continue reading