Feb 11 2010

Banning words: is it a good idea?

It seems that I am not the only person who wants to fight back against the conspirators. Word is on the blogosphere that Lake Superior State University has ‘banished’ some words. › Continue reading


Nov 27 2009

Unthanksgiving?

Ever since I came across the Unthank Road in Norwich, I have liked the notion of unthanking people – especially the sort of clients who really have no respect for editorial staff or skills, and who describe plain English as ‘dumbing down’.
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Jun 26 2009

Targeting my market

I’ve been using Google Analytics to measure visits to my blog. Every week I discover that new users are checking the site, but are they coming back? Then I found out about this thing called Blogpulse.com which tells you ‘what’s hot and what’s not’ in the blogosphere. I was surprised to see that editorial issues are not hot – positively frigid, don’t even come up in the search facility. › Continue reading


Mar 27 2009

To peeve or not to peeve…

It’s weird how when people go to work – whether it’s happens when they get dressed in the morning or walk through the doors of their office building – they start to get a bit oldy-worldy with their word choices. It’s as if this weekend you might visit the Ideal Home Exhibition, purchase chattels and fine adornments to place upon the mantel within your abode, and then go to work on Monday and start talking normally – only it’s the other way round.

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Feb 13 2009

Code is not poetry

I have been trying to work out how to add a blogroll to this page. I thought that after nearly six months of blogging, the language would be familiar to me. Regular readers may recall the angst I suffered last time I tried to engage with the blogosphere. I thought things might be different now, but of course it was just self-delusion.

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Jan 30 2009

Cybersitting

“Tough on threats. Easy on you.” That’s the strapline for AVG Antivirus and Security Software. Scary name for a company though, isn’t it? Sounds military, which may be why they add the “Easy on you” to the strapline as an afterthought.

I was a fool. I thought the “Easy on you” might mean that the software was easy to use. It seems I never learn. Let me explain. When I switched on my computer this morning a dialogue box kept warning me that I was “not protected” against “online threats”.

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Jan 23 2009

Social media journey

I went to a workshop on web 2.0 the other day, at my local library. I thought it might help me manage my blog. And I may have picked up a few useful tips (possibly). Time will tell.

In some ways it was a belittling experience. Of course it was run by geeks – self-proclaimed geeks who were incredibly proud of how geeky they were. They talked about web 2.0 as if they had invented all of what they insisted on calling ‘tools’. They spoke through self-satisfied grins and talked about going on a “social media journey”.

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Jan 16 2009

More marketing malarkey

As I’ve been advised to ‘engage with the blogosphere’ I’m thinking of leaving a comment on this webpage. Trouble is it’s so hard to think of anything positive to say.

Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)

Even if I did like extremely long headings (that one’s the length of a short sentence, for goodness sake) I definitely take exception to the cutesy tone of the first paragraph.

Obviously we all like to share our personal lives online. I know I have shared some of my bitterest and darkest thoughts on this blog, and may be it’s saved me. But really! If my 11-year-old progeny was attending the “Digital Marketing Mixer”, I think I’d keep it to myself.

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