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	<title>thedanglingmodifier.co.uk &#187; Marketing</title>
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	<link>http://thedanglingmodifier.co.uk</link>
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		<title>Evolving skills</title>
		<link>http://thedanglingmodifier.co.uk/management-consultants/evolving-skills/</link>
		<comments>http://thedanglingmodifier.co.uk/management-consultants/evolving-skills/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 20:26:11 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Management consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[civil service and government]]></category>
		<category><![CDATA[cross-skilling]]></category>
		<category><![CDATA[Daily Mail]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[plain language]]></category>
		<category><![CDATA[Radio 4]]></category>
		<category><![CDATA[reskilling]]></category>
		<category><![CDATA[skill set]]></category>
		<category><![CDATA[skilling]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[skillset]]></category>
		<category><![CDATA[the Sun]]></category>
		<category><![CDATA[Today]]></category>
		<category><![CDATA[upskilling]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=391</guid>
		<description><![CDATA[The sun has begun to set on my time as a public sector B2B editor. I am peering into the dark abyss of unemployment. There’s a lot of ‘restructuring’ going on where I work. Restructuring in this context means paying management consultants a lot of money to advise who to make redundant. But I am [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Intelligent client role</title>
		<link>http://thedanglingmodifier.co.uk/marketing/intelligent-client-role/</link>
		<comments>http://thedanglingmodifier.co.uk/marketing/intelligent-client-role/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 06:00:26 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[civil service and government]]></category>
		<category><![CDATA[conspiracy]]></category>
		<category><![CDATA[drainage]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[hokey pokey]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[sewage]]></category>
		<category><![CDATA[sewerage]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=346</guid>
		<description><![CDATA[I have been getting increasingly depressed about not understanding the words. What with that, and having to work through all that stuff about sewage, last week my life as an editor seemed to be at an all-time low. Then, rushing to meet my Friday deadline, I ran into a nightmare 57-word sentence. 
“However, in view [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The conceptual art of copywriting</title>
		<link>http://thedanglingmodifier.co.uk/marketing/the-conceptual-art-of-copywriting/</link>
		<comments>http://thedanglingmodifier.co.uk/marketing/the-conceptual-art-of-copywriting/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 09:44:27 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[dangling modifier]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[plain language]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=270</guid>
		<description><![CDATA[Of all the places to find dangling modifiers, the Dangling Modifier did not expect them to be attached to the sleeve of a new jacket. And that's where the confusion started.]]></description>
		<wfw:commentRss>http://thedanglingmodifier.co.uk/marketing/the-conceptual-art-of-copywriting/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Targeting my market</title>
		<link>http://thedanglingmodifier.co.uk/financial/targeting-my-market/</link>
		<comments>http://thedanglingmodifier.co.uk/financial/targeting-my-market/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 10:06:58 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Financial claptrap]]></category>
		<category><![CDATA[Management consultants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[plain language]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=230</guid>
		<description><![CDATA[I’ve been using Google Analytics to measure visits to my blog. Every week I discover that new users are checking the site, but are they coming back? Then I found out about this thing called Blogpulse.com which tells you ‘what’s hot and what’s not’ in the blogosphere. I was surprised to see that editorial issues [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Metaphorically speaking</title>
		<link>http://thedanglingmodifier.co.uk/metaphors/metaphorically-speaking/</link>
		<comments>http://thedanglingmodifier.co.uk/metaphors/metaphorically-speaking/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 10:01:03 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Metaphors]]></category>
		<category><![CDATA[civil service and government]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=221</guid>
		<description><![CDATA[In ‘The Complete Plain Words’, Ernest Gowers says that metaphors tend to be used indiscriminately and soon get stale “but not before they have elbowed out words perhaps more commonplace but with meanings more precise”.
I have been editing work about communications this week – probably written by marketing professionals or consultants of some sort – [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Web writing gone wrong</title>
		<link>http://thedanglingmodifier.co.uk/marketing/web-writing-gone-wrong/</link>
		<comments>http://thedanglingmodifier.co.uk/marketing/web-writing-gone-wrong/#comments</comments>
		<pubDate>Fri, 29 May 2009 06:56:33 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[web writing]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conspiracy]]></category>
		<category><![CDATA[conspirators]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[plain language]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=204</guid>
		<description><![CDATA[You would think that after at least ten or 15 years of the web people would know that brief is good and justified text is difficult to read online. I don’t want to get sued, but I have to say it&#8217;s just as well  this training company doesn’t teach web writing or plain English. And [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Banking on pretentious language</title>
		<link>http://thedanglingmodifier.co.uk/financial/banking-on-pretentious-language/</link>
		<comments>http://thedanglingmodifier.co.uk/financial/banking-on-pretentious-language/#comments</comments>
		<pubDate>Fri, 22 May 2009 09:59:41 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Financial claptrap]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[civil service and government]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[downturn]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[formal]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[plain language]]></category>
		<category><![CDATA[pretentious]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=199</guid>
		<description><![CDATA[Life just gets more and more terrifying, doesn’t it? If you thought swine flu and climate change were scary, then gird yourself for the terror of a bank holiday weekend. If you’re planning to leave home, you’d better think again. Statistics show that you’re more than likely to “face delays” as you “brave the chaos”.
Of [...]]]></description>
		<wfw:commentRss>http://thedanglingmodifier.co.uk/financial/banking-on-pretentious-language/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Automated variation</title>
		<link>http://thedanglingmodifier.co.uk/teachers/automated-variation/</link>
		<comments>http://thedanglingmodifier.co.uk/teachers/automated-variation/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 07:26:28 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Teachers]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[conspirators who laugh at editorial staff]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[variaton]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=183</guid>
		<description><![CDATA[I went on a course this week – ‘Effective copywriting’ – all part of my plan to transform myself from grubby B2B sub to highly-paid marketing professional. It was a pretty good course and I think I may have picked up some useful tricks about lateral thinking. But, the tutor would insist that we should [...]]]></description>
		<wfw:commentRss>http://thedanglingmodifier.co.uk/teachers/automated-variation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A disease that spreads throughout Jobcentre Plus</title>
		<link>http://thedanglingmodifier.co.uk/financial/depressed-britons-buoyed-up-by-wormpit/</link>
		<comments>http://thedanglingmodifier.co.uk/financial/depressed-britons-buoyed-up-by-wormpit/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 15:57:47 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Financial claptrap]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Metaphors]]></category>
		<category><![CDATA[civil service and government]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[dole]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Jobcentre Plus]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[sign on]]></category>
		<category><![CDATA[unemployment]]></category>
		<category><![CDATA[Wormpit]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=172</guid>
		<description><![CDATA[Britons are – according to the pollsters this week – more pessimistic about their country’s economy than the people of other ‘leading’ nations. And Stephen Roach, Chairman of Morgan Stanley Asia, has warned of:
“a further destabilising outbreak of asset bubbles”.
Of course I don’t understand these words, but I suspect it means that we’re all going [...]]]></description>
		<wfw:commentRss>http://thedanglingmodifier.co.uk/financial/depressed-britons-buoyed-up-by-wormpit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Language change, alternatives and spin</title>
		<link>http://thedanglingmodifier.co.uk/marketing/language-change-alternatives-and-spin/</link>
		<comments>http://thedanglingmodifier.co.uk/marketing/language-change-alternatives-and-spin/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 09:53:04 +0000</pubDate>
		<dc:creator>Juno</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Frank Luntz]]></category>
		<category><![CDATA[George Bush]]></category>
		<category><![CDATA[George Monbiot]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[plain language]]></category>

		<guid isPermaLink="false">http://thedanglingmodifier.co.uk/?p=154</guid>
		<description><![CDATA[Following some very frightening revelations from the world’s leading climate scientists this week, George Monbiot has used his Guardian blog to suggest the term ‘climate change’ needs updating.
The expression ‘climate change’ was first advanced in a memo from the Republican political strategist Frank Luntz, who found that those attending his focus groups thought it sounded [...]]]></description>
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		<slash:comments>2</slash:comments>
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