Nothing makes me happier than reading stories about the imminent demise of ‘social media networking’, even when they’re published in my least favourite newspaper. But wouldn’t you know… just as everyone else is growing out of this puerile nonsense, the World Economic Forum (who are meeting for their annual shin-dig in Davos this week) are embracing it.
This week ‘twitter’ was declared the most popular word for 2009. Meanwhile the Public Administration Select Committee published a report called Bad Language: The Use and Abuse of Official Language. Naturally, working for a government agency and being no stranger to social media networking, I was intrigued. Could there be a connection? › Continue reading
Every B2B editor is familiar with jargon – it’s one of those things we live with. The buzzwords, the key phrases strung together like the lumps in a length of drool coughed up by a heavy smoker. We live with it, edit it – where possible we delete it. But what was I to do when I came across ‘sewerage undertakers’ this week?