thedanglingmodifier.co.uk

I notice since I raised the alarm last week – about the world being under threat and everything – Gordon Brown claims to have saved it. But he hasn’t saved the Woolworths superstore.

I wonder what went wrong there. Could it have been they weren’t listening to the management consultants?

If only they had turned to the Management Consultancies Association (MCA) website, they might have read the report on ‘Dealing with the Downturn’. That would have told them:

May be they did visit the site. But Woollies has been around a long time; their senior managers may not think of themselves as ‘downturn virgins’ and so must have assumed the report wasn’t for them.

May be what Woollies needed was some ‘thought leadership’. If only Logica worked with general stores. They offer “transversal corporate functions“. And who could argue with this statement?