Sometimes I think isolation is a good thing and only adds to the quality of an editorial life. At other times – surrounded by words and expressions I don’t understand and yearning for a sentence in concise, plain English – I feel lonely. So imagine my delight this week when someone dangled some bad writing at the Dangling Modifier.
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This week I bought a jacket – some outdoor wear so that I can make the most of the glorious British summer without catching cold. I read the label of course, and marvelled at the quality of the copywriting without actually understanding the words. It wasn’t really written in plain English – it was more about concepts – but it certainly reassured me that I’d got value for money. › Continue reading
I went on a course this week – ‘Effective copywriting’ – all part of my plan to transform myself from grubby B2B sub to highly-paid marketing professional. It was a pretty good course and I think I may have picked up some useful tricks about lateral thinking. But, the tutor would insist that we should avoid using the same word twice. He called this ‘elegant variation’. › Continue reading