Feb 18 2010

Dangling modifiers: out and about

I treated myself to a ‘seaside break’ this week and on my way to the coast passed a sign saying: “ Police slow”. › Continue reading


Aug 14 2009

The conceptual art of copywriting

This week I bought a jacket – some outdoor wear so that I can make the most of the glorious British summer without catching cold. I read the label of course, and marvelled at the quality of the copywriting without actually understanding the words. It wasn’t really written in plain English – it was more about concepts – but it certainly reassured me that I’d got value for money. › Continue reading