More marketing malarkey
As I’ve been advised to ‘engage with the blogosphere’ I’m thinking of leaving a comment on this webpage. Trouble is it’s so hard to think of anything positive to say.
Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)
Even if I did like extremely long headings (that one’s the length of a short sentence, for goodness sake) I definitely take exception to the cutesy tone of the first paragraph.
Obviously we all like to share our personal lives online. I know I have shared some of my bitterest and darkest thoughts on this blog, and may be it’s saved me. But really! If my 11-year-old progeny was attending the “Digital Marketing Mixer”, I think I’d keep it to myself.
‘Digital native’ is just one of the ridiculous and pretentious expressions I’ve read this week. Others include ‘stealth launching and ‘demand-led adoption’.
Yes, it’s the double whammy of marketing professionals talking about social networking, web 2.0 and all that malarkey.
Now for an insight into my personal life.
As I write I’m trying to ignore the screaming death pangs of an animal outside my window. I don’t know what kind of animal, but it’s wailing for mercy and whatever’s killing it is drawing out the whole procedure like a long, badly written sentence.
But what do I know? I don’t understand. Those animal screeches could be bird-speak for ‘digital native’ or ‘stealth launch’. That’s it. The dying animal’s probably crying, “Stealth launch! That was a stealth launch! Not fair!”
And the predator? What’s the predator saying? Something about a ‘point of sale’, ‘digital fluency’ or a ‘product-centric viewpoint’ perhaps? Whatever it is, there is only so long you can torture your prey or your metaphor.
So now, completely off topic, I’m going to engage with the blogosphere again, but in a more positive way.
This blogpost is brilliant, so I’m linking to it because I like it. I don’t know whether the pingback thingy will work, but it doesn’t matter that much. Whether it pings back, tracks back or does nothing at all, this blogpost is witty, clever and quite right too. So visit it.
6 other things newspapers could stop doing for a day to prove their “unique” value…
(Another extremely long heading, but in this case I think forgiveable.)
